Media Education Video Links

THE BEAUTY BACKLASH
Duration: 27 Mins, Date Produced: 2006. Availability: Films Media Group,

With its “Real Beauty” information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L’Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for socioeconomic discourse. Not available in home video.

BEYOND THE FRAME: ALTERNATIVE PERSPECTIVES ON THE WAR ON TERRORISM
Duration: 2 hrs 26 min. Date Produced: 2004. Availability: Media Education Foundation,  YouTube, moviefone

This DVD compilation offers a series of stand-alone interviews with some of the most prominent scholars, experts, and activists in political and social thought that critique mainstream media’s coverage of the war on terrorism. This accessible format is designed to allow educators to bring the voices of these cultural analysts directly into their classrooms. 

Launched in September 2001, Beyond the Frame is a series of interviews with leading scholars, experts, and activists offering alternative perspectives on the 9/11 tragedy and its aftermath. Originally a web-only project, it was a response to MEF’s alarm at the dangerously restricted range of views presented by the mainstream media, largely confined to the opinions of political elites and a commercial frame dependent on advertisers and ratings. 

Featuring some of the most prominent names in political and social thought: Seth Ackerman, Belquis Ahmadi, Joan Blades, Maliha Chishti, Noam Chomsky, Jo Commerford, Kevin Danaher, Cynthia Enloe, Henry Giroux, Janine Jackson, Robert Jensen, Sut Jhally, Darryl Kimball, Michael Kimmel, Mhahsa Khanbabai, Naomi Klein, Manning Marable, Mark Crispin Miller, Bernie Sanders, Ritu Sharma, Vandana Shiva, and Alisa Solomon.

BIG BUCKS, BIG PHARMA: MARKETING DISEASE & PUSHING DRUGS
Duration: 46 Mins Date Produced: 2006. Availability: Media Education Foundation,Top Documentary Films, YouTube,

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry’s marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors.

Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

BUYING THE WAR
Duration: 6 min Date Produced: 2007 Availability: PBS,Vimeo 

This is a free broadcast for the public for education purposes. Explore the role the press played in the lead-up to the U.S. invasion of Iraq. Opens with a look at coverage of the run-up to the Iraq War by the mainstream media, whom critics have slammed for not sufficiently challenging Bush administration claims about Iraq’s possession of WMDs and its possible links to Al Qaeda. Commenting are Dan Rather; Tim Russert (“Meet the Press”); Bob Simon of “60 Minutes”; former CNN president Walter Isaacson; and John Walcott, Jonathan Landay and Warren Strobel of McClatchy Newspapers.

THE CODES OF GENDER: IDENTITY & PERFORMANCE IN POPULAR CULTURE
Duration: 72 min (Abr. duration: 46 min), Date Produced: 2009. Availability: Media Education Foundation, Vimeo, Films for Action 

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture’s inability to let go of reactionary gender representations. Jhally’s starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman’s analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Viewer Discretion Advisory: This program contains violence, nudity, and sexual themes.

CONSTRUCTING PUBLIC OPINION: HOW POLITICIANS AND THE MEDIA MISREPRESENT THE PUBLIC
Duration: 32 mins, Date Produced: 2001. Availability: Media Education Foundation,  YouTube, Films for Action

The media regularly use public opinion polls in their reporting of important news stories. But how exactly do they report them and to what end? In this insightful and accessible interview, Professor Justin Lewis demonstrates the way in which polling data are themselves used by the media to not just reflect what Americans think but instead to construct public opinion itself. Addressing vital issues (e.g., the role the media play in “manufacturing consent” for political elites, what polls really tell us about public opinion, what Americans actually think about politics), Constructing Public Opinion provides a new way to think about the relationship between politics, media and the public.

Exploding the myth that most Americans are moderate or conservative, Constructing Public Opinion demonstrates the way in which political elites help to promote the military industrial complex and how the media sustains belief in an electoral system with a built-in bias against the interests of ordinary people. Well illustrated with graphics and many examples of media coverage, it is the first film of its kind to present a critical analysis of media and public opinion.

CREATING CRITICAL THINKERS THROUGH MEDIA LITERACY: ANDREA QUIJADA AT TEDXABQED
Duration: 7 min, Date Produced: 2-19-2013. Availability: YouTube

Quijada is the executive director of Media Literacy Project. With more than a decade of experience as a media literacy trainer, and 20 years as a community organizer, she has a deep passion for media justice. Quijada presents nationally and internationally on the impact of media on culture, politics, and technology. She has co-founded various organizations in Albuquerque, including Young Women United, a reproductive justice organization by and for young women of color. Quijada is particularly interested in media as a tool for self-determination and movement building.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

DREAM WORLDS 3: DESIRE, SEX, AND POWER IN MUSIC VIDEO
Duration: 60 min, Date Produced: 2007. Availability: Media Education Foundation

Dreamworlds 3, the latest in Sut Jhally’s critically acclaimed Dreamworlds series, takes a clarifying look at the warped world of music video. Ranging across hundreds of images and stories from scores of music videos, Jhally uncovers a dangerous industry preoccupation with reactionary ideals of femininity and masculinity, and shows how these ideals have glamorized a deeply sexist worldview in the face of the women’s movement and the fight for women’s rights. In the end, Dreamworlds 3 challenges young people to think seriously about how forms of entertainment that might seem innocuous and inconsequential can be implicated in serious real-world problems like gender violence, misogyny, homophobia, and racism.

GAME OVER: GENDER, RACE & VIOLENCE IN VIDEO GAMES
Duration: 41 min, Date Produced: 2000. Availability: Media Education Foundation, YouTube, moviefone 

Video and computer games represent a $6 billion a year industry. One out of every ten households in American owns a Sony Playstation. Children who own video game equipment play an average of ten hours per week. And yet, despite capturing the attention of millions of children worldwide, video games remain one of the least scrutinized cultural industries. 

Game Over is the first educational documentary to address the fastest growing segment of the media through engaging questions of gender, race and violence. 

Game Over offers a refreshing dialogue about the complex and controversial topic of video game violence, and is designed to encourage high school and college students to think critically about the video games they play.

GENERATION M, MISOGYNY IN MEDIA & CULTURE
Duration: 60 min, Date Produced: 2008. Availability: Media Education Foundation, YouTube, eBaum’s World

Despite the achievements of the women’s movement over the past four decades, misogyny remains a persistent force in American culture. In this important documentary, Thomas Keith, professor of philosophy at California State University-Long Beach, looks specifically at misogyny and sexism in mainstream American media, exploring how negative definitions of femininity and hateful attitudes toward women get constructed and perpetuated at the very heart of our popular culture.

The film tracks the destructive dynamics of misogyny across a broad and disturbing range of media phenomena: including the hyper-sexualization of commercial products aimed at girls, the explosion of violence in video games aimed at boys, the near-hysterical sexist rants of hip-hop artists and talk radio shock jocks, and the harsh, patronizing caricatures of femininity and feminism that reverberate throughout the mainstream of American popular culture.

MIND VERSUS MINDFUL: PETER KOMENDOWSKI AT TEDXDESMOINES
Duration: 8 minutes, Date Produced: 09-05-2012. Availability: YouTube

Peter Komendowski is a consultant specializing in a unique combination of business development and social activism, targeted at the evolving complexity of human interactions, the effects of the media, and identifying environmental strategies for investing in the “health” of human potential. His work on the Iowa Media Literacy Project provides the framework to bridge the gap between stages of brain development to improve the ability of children to manage the complexity of the media and evolving technologies.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

MISREPRESENTATION
Duration: 85 min. Date Produced: 2011. Availability: Amazon, Yidio

Like drawing back a curtain to let bright light stream in, Miss Representation (90 min; TV-14 DL) uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media’s limited and often disparaging portrayals of women and girls, which make it difficult for women to achieve leadership positions and for the average woman to feel powerful herself.

In a society where media is the most persuasive force shaping cultural norms, the collective message that our young women and men overwhelmingly receive is that a woman’s value and power lie in her youth, beauty, and sexuality, and not in her capacity as a leader. While women have made great strides in leadership over the past few decades, the United States is still 90th in the world for women in national legislatures, women hold only 3% of clout positions in mainstream media, and 65% of women and girls have disordered eating behaviors.

NO LOGO: BRANDS GLOBALIZATION RESISTANCE
Duration: 40 min, Date Produced: 2003. Availability: Media Education Foundation, Top Documentary Films, YouTube

In the age of the brand, logos are everywhere. But why do some of the world’s best-known brands find themselves on the wrong end of the spray paint can — the targets of anti-corporate campaigns by activists and protesters?

No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike,The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.

Using hundreds of media examples, No Logo shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work – the dynamics of corporate globalization – impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.

TOUGH GUISE: VIOLENCE, MEDIA & THE CRISIS IN MASCULINITY
Duration: 82 min, Date Produced: 1999. Availability: Medial Education Foundation, Jackson Katz

Acclaimed anti-violence educator Jackson Katz argues that the epidemic of male violence that plagues American society needs to be understood and addressed as part of a much larger cultural crisis in masculinity. Whether he’s looking at bullying and school shootings or gay bashing, sexual assault, and violence against women, Katz makes a powerful case that male violence, misogyny, and homophobia are inextricably linked to how we define manhood as a culture. The film gives special attention to how American media have glamorized increasingly regressive and violence masculine ideals in the face of mounting social and economic threats to traditional white male heterosexual authority. Katz’s innovative cultural approach to gender violence prevention has been adopted by the NFL, the NCAA, and the U.S. Marine Corps.

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