Media Literacy emerges in the Schools as an anecdote to Fake News

The Spokesman-Review carried two articles about Media Literacy and Digital Citizenship in the last week. These are topics central to the Mission of the Northwest Alliance for Responsible Media.  One article was titled “Teaching Fact from Fiction amid fake news: Lawmakers continue to push for increased literacy efforts in schools following 2016 elections”.  The other article is titled “Media literacy efforts grow in nation’s schools.” Here are the URLs:  and

Both mention the media literacy work going on in theState of Washington and part of the reason for the NW-ARM.

MediaFest 2017

The eagerly anticipated MediaFest 2017 is happening on March 22th 8:45am – 2:00 pm at the KSPS Public Television Station!

Two years ago, The Northwest Alliance for Responsible Media (NW-ARM) and KSPS Public Television designed and launched MediaFest 2015. The idea was to give local high school students who have an interest in careers in media industries an opportunity to interact with a variety of media professionals.

It was a success! 80 public high school students participated in the half-day workshop at KSPS public television. 10 media professionals shared their knowledge and insights in sessions such as TV reporting and producing, photo journalism, TV documentary, newspaper reporting, TV videography and editing, radio journalism, and two website and social media sessions. The high school students chose the sessions they wanted to attend. At lunch, all students came together and listened to media professionals and professors talk about what it means to choose a career in media and the ethical implications that follow.

Many volunteers and donors made MediaFest 2015 a success. The ten media professionals gave their expertise, time, and talent (see list below). Teachers and administrators selected 20 students, coordinated buses, scheduled substitute teachers, chased parental permission slips, and supplied T-shirt sizes. KSPS found a way to have X number of open rooms, a map and schedule for students, lunch available, and technology in place to meet the complex needs for this event. NW-ARM volunteers were on hand to greet the students and help with logistics. The generosity of two donors allowed this event to be free for all participants: Verizon and Bayman’s Garage Media.

Local Media Professionals in 2015 included Nick Deshais, Reporter, Spokesman-Review, Alison Boggs, Online Producer, Spokesman-Review, Josh King, Tinderbox Consulting, Gary Stokes, KSPS General Manager, Kristi Gorenson, KXLY 920 News Anchor, Jeff Bollinger, KREM 2 News Photojournalist, Mary DeCesare, KSPS Documentary Producer, Rajah Bose, Photojournalist, Gonzaga University, Stephanie Vigil, KHQ News Anchor.

MediaFest 2015 was described by high school educator Kris Friedland as “a first class event and learning experience for the students and staff! My kids were inspired. Thank you so much for the opportunity for our kids to talk with and learn from professional in the industry. This was a perfect T-2-4 event also, with Gonzaga being so involved!” And Dawn Bayman observed that, “Overall the students were interested and engaged, and so were the teachers.”

Here is the link to the website: –

NW-ARM Celebrates National Media Literacy Week

November 2, 2016

Northwest Alliance for Responsible Media Board celebrates the 2nd annual National Media Literacy Week, October 31 – November 4, 2016. NW-ARM Board members present are  (L to R): Dawn Bayman, Heather Crandall, Celia Friedman, John Caputo, Nichole Bogarosh, Kris Morehouse and Carol Cunningham.

The Board also sends CONGRATULATIONS to our friends at Action 4 Media Education (AME) ( in honor of their 25th Anniversary and for their dedication in promoting and advocating for media literacy.



In cooperation with the Northwest Alliance for Responsible Media (NW-ARM) and Action for Media Education (AME)
4616 25th Ave NE, #310, Seattle, WA 98105
April 2, 2016
Lynn Ziegler 360-930-3044, 360-204-8674 Linda Kennedy 206-799-4321
It’s official: in Washington State, the Digital Citizenship /Media Literacy Bill IS THE LAW!
The new law addresses the growing public concern regarding the way our children use media screens and what the screens teach children about the world.
Sponsored by Senator Marko Liias (D, Lynnwood), the just signed law establishes a process to ensure ongoing discussion and action at both the state and local school district levels. It stresses that our children must learn how to safely, ethically, responsibly, and effectively use technology.
“Our schools can and must play a leading role in teaching students to become safe, principled users of digital resources in an increasingly complex communications environment,” said Senator Liias.
Washington’s Office of the Superintendent of Public Instruction (OSPI) will work with an advisory group to identify best instructional practices and develop a set of recommendations on digital citizenship, Internet safety, and media literacy. Beginning in 2017-18, WA school districts will be required to annually review their policies and procedures on electronic resources and Internet safety and to consider OSPI recommendations.

Seattle-based nonprofit Action for Media Education (AME) initially proposed the bill. AME’s mission, throughout its 25 year history, has been to foster and promote digital and media literacy for children and the citizenry at large. AME’s president, Claire Beach, says the need for this bill has never been greater. According to a recent study, teenagers spend an average of nine hours on entertainment media per day and “tweens” (ages 8-12) an average of six hours a day, not including time using media for school or homework. (Common Sense Media, 2015). Many of our children spend more time in front of screens than with any other activity besides, perhaps, sleeping.

“In this 21st century, our definition of literacy must be expanded to include digital and media literacy education,” said Marilyn Cohen, Director of the NW Center for Excellence in Media Literacy at the University of Washington.
Though digital communications have had many positive influences on the world, parents and educators have recently expressed major concerns. Cyberbullying, for example, occurs at alarming rates and can have devastating results. Media can create false realities. Children do not have the maturity or the sophistication to understand and process all the material to which they are exposed. Digital and media literacy are essential 21st century skills which help students navigate the modern world. Media literacy teaches them to recognize stereotypes and bias; it teaches them to look for what is left out of the message; and to ethically and responsibly use the tools given to them.
What do Washington State’s kids get out of this new law? According to Michael Danielson, Media Literacy Teacher at Seattle Preparatory School, students easily remember how to define media literacy simply by using vowels (a, e, i, o, u): Analyze, Evaluate, Interpret, Organize and Understand media.
Parents will be happy to learn that media literacy helps develop critical thinking skills, especially important in election years, according to AME’s Media Critic, author Lynn Ziegler.

Stay tuned!