The NW-ARM believes that media is one of the single most powerful influences that shapes our attitudes, values and beliefs as well as the behaviors of our children, families and communities.
In recognizing the power of media (such as television, newsprint and internet) to influence our culture, we believe that this power requires a corollary responsibility of stewardship.
This ensures not only continued growth and creativity of the industry’s product but also a constructive public introspection of the effects of this product on a healthy and vibrant community.
The Department of Communication and Leadership Studies and The School of Professional Studies at Gonzaga University are the home for the Center for Media Literacy Excellence. The Center carries on the work of the Northwest Alliance for Responsible Media.